LifestyleGarden® confirms exclusive new partnership with the Eden Project
In a true industry first, we can confirm that our leading outdoor furniture brand, LifestyleGarden®, will be working exclusively in partnership with the Eden Project, helping to further drive our common goal of promoting environmental responsibility and sustainability.
This new partnership will see LifestyleGarden®’s garden furniture ranges supported by the Eden Project branding, helping consumers to make a more considered decision at the point of purchase. The new Eden Project ranges – available for the 2020 season – will also provide retailers with a unique point of difference in this normally traditional product category. LifestyleGarden® will also have access to the Eden Project’s exclusive designs and patterns, providing the new range with an exciting selection of add-on sales opportunities, including accessories such cushions and deckchairs.
The Eden Project is an educational charity, which connects us with each other and the living world, exploring how we can work towards a better future. Since fully opening in 2011 Eden has welcomed more than 20 million visitors.
David Harland, CEO of Eden Project International Ltd, said: “We are delighted to be entering this significant partnership with LifestyleGarden®. For some time now Eden has sought to work with a furniture supplier whose ethos meets our own in terms of craft and sustainability. LifestyleGarden® have a unique, innovative approach to the challenges within the industry and we look forward to working together”.
Like the Eden Project, LifestyleGarden®, supported by ScanCom International, is driven by a desire to always positively impact upon the world; from guaranteeing fair and safe working environments for its employees across the globe, to ensuring all aspects of the business, from material provenance to manufacturing processes, remain as sustainable as they can be. Every product in the LifestyleGarden® portfolio is truly reflective of our ethos, featuring both recycled and recyclable ethically sourced materials, and are created in a sustainable way that works hard to reduce waste.
Talking about the new partnership, Stig Maasbøl, ScanCom International, Group CEO, said: “We are proud to be a sustainable partner to the Eden Project, and we welcome this cooperation much more than the business involved, as establishing a partnership with somebody having so many values in common is a unique opportunity”
“ScanCom will take a humble approach into this partnership and will do our utmost to ensure the company’s dictum - Doing Business The Right Way – The Sustainable Way – will underpin all we do together.”
UK garden retailers will get their first look at the new LifestyleGarden® and Eden Project ranges this summer at the company’s dedicated trade showroom in Basildon, Essex. Available for ordering ahead of the 2020 season, the range will also be showcased at the forthcoming SOLEX exhibition (9th – 11th July, NEC Birmingham).
Visitors to the Eden Project will also be able to enjoy this new partnership as LifestyleGarden® furniture will take pride of place in the Eden Kitchen, Eden’s main eating area located between the Biomes, whilst the company’s latest top-secret product innovation will feature in a number of educational exhibits that will take pride of place at the Eden Project this summer. Further details will be revealed shortly.
Find out more
Further details about ScanCom’s commitment to the environment and social accountability can be found at www.scancom.net
Further details about the Eden Project, including booking tickets, can be found at www.edenproject.com